Saturday, September 26, 2009

Localisation Counts

Spent most of Saturday afternoon setting up base camp in Asia through Twitter. Dubli Dollars aims to assist all shoppers, auctionistas and interested business associates wherever they may be in Asia, Australia and the Pacific.

If you are on twitter you can follow your country or region specific information source at the following addresses.

Stay in touch!

Dubli Asia
Dubli China
Dubli Hong Kong
Dubli India
Dubli Indonesia
Dubli Japan
Dubli Malaysia
Dubli Philippines
Dubli Thailand
Dubli Vietnam
New Zealand Dubli
Singapore Dubli

P.S Just over 12 hours and 300 followers - not a bad start - baby steps - don't promise the world until you can deliver it

P.P.S Type in any of these names in Google - where do they place on page 1? :-)

Dubli Asia (Position 1 and 2)
Dubli China (1 and 2)
Dubli Hong Kong (on web less than 2 hours - no placement yet)
Dubli India (3)
Dubli Indonesia (1 and 2)
Dubli Japan (3)
Dubli Malaysia (1)
Dubli Philippines (3)
Dubli Thailand (3)
Dubli Vietnam (1 and 2)
New Zealand Dubli (DNP :-( )
Singapore Dubli (2 and 3)

Friday, September 25, 2009

1 November 2009 launch

The latest word is that launch has been delayed until 1 November 2009 in Australia / New Zealand - namely to co-incide with the global platform launch - which sort of makes sense. Perhaps this should have been the goal at the start - it focuses resources.

For any start up business credibility is key. Launch delays are concerning if as a business manager you have made promises to your potential customers. Having launched businesses and websites in the past, this learning influenced why we have not been actively recruiting customers and business associates.

The concept is exciting, and playing in the USA website is cool, but true client - business interaction on a functioning local website is the focus for conversion and enrolment.

Australia is a good place to start, but Asia is where the growth is - that's my suggestion.

Wednesday, September 23, 2009

Website Soft Launch

After about 3 nights solid work and 3 hours tonight of wife guided fine tuning - our website has launched!

www.dublidollars.net

Feedback welcomed if you have a few minutes.

P.S The aim was to have the most professional and comprehensive Dubli website in the region - I think we're part of the way there!

Saturday, September 19, 2009

Express Auctions

Currently active in North America and Europe.

October into Australia and 1 Nov delivery available to China and India

So, a reverse auction - how does it work?

Find an current Express Auction item
  • Each click on "show price" lowers the actual price
  • The price drops in 25¢ increments
  • Each "show price" click costs 80¢
  • When the price is right - just buy it!
So its up to you how much you want to pay for it. If it was a $200 gift card and you clicked to show the price (cost USD$0.80) and the price showed $123.00 - you could buy it then and there and the express auction is finished. Or you could hang around for a little while longer, click show price again (cost USD$0.80) and it may have gone down to $75 - do you hang on and risk that someone else is happy to buy at $75. A hard decision? You just need to have a price in the back of your mind where you will be happy to grab the voucher, at a saving, before someone else does. It can be very competitive! (and there have been instances where the price went to zero ($0) and the last person got it for free)

Here's some examples - just from the last week on what was sold.

Macy's $250 Gift Card went for $95
Visa $200 Gift Card went for $175.50 (see the difference in winning bids?)
Mastercard $200 Gift Card went for $183
Nintendo Wii went for $203.75
Panasonic Viera TV went for $0
Wii Console with Sport Game went for $0

Your individual perception on what is a good price determines your success factor. Sometimes you may click just once - other times you may need to spend 4 or 5 times USD$0.80 to get the price you are happy with. No guarantees - its dog eat dog in these auctions!

And what happens with all those "unsuccessful" USD$0.80 bids? - they go to help pay for the item and the marketing and the overheads.

It may take a little while to get up to speed - but I'm confident you'll get there in the end.

P.S I also like that it's brand names. No "xyzrtz TVs or radios or gift cards!"



Setup

Ok, I get the concept.
Reverse auctions, lowest unique bid. (tick)

Its an easy sell - except the customer has to put their money (or Dubli Dollars) where their mouth is when they make a bid. Its not expensive and it saves all that hassle of bidding or going up against someone who has no interest in the product or is just bidding to make the price go up.

I'm not a fan of the normal auction process. People do get carried away in the emotion, bid more than they should and end up with a widget that looked pretty darn good in the sellers picture but now looks like it fell off the back of a truck.

I suppose thats what sparked my interest in Dubli. Namely you get to choose your method of interaction or purchase process and secondly, its for serious buyers and savers. Its also fairly obvious that all the non-winning bids (which cost the bidder a small amount) get used to defray the low final cost of the product and is most likely how the organisation makes their profit and distributes income to their marketers and business associates such as myself.

More later as it come to hand