Friday, September 25, 2009

1 November 2009 launch

The latest word is that launch has been delayed until 1 November 2009 in Australia / New Zealand - namely to co-incide with the global platform launch - which sort of makes sense. Perhaps this should have been the goal at the start - it focuses resources.

For any start up business credibility is key. Launch delays are concerning if as a business manager you have made promises to your potential customers. Having launched businesses and websites in the past, this learning influenced why we have not been actively recruiting customers and business associates.

The concept is exciting, and playing in the USA website is cool, but true client - business interaction on a functioning local website is the focus for conversion and enrolment.

Australia is a good place to start, but Asia is where the growth is - that's my suggestion.

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